What it doesAttributionComing

Pipeline traced to campaigns

Campaign names and CRM fields are set up so leads, opportunities and pipeline can be traced to the campaign and the ad.

nForce · funnel set-upExample account

# Larkspur Analytics, an example

Campaignus-dr-si-mfg-maverickspend

NamingOne convention, readable in your CRM

EventsLead, opportunity and website visit, on every campaign

CRMThe campaign carried on every lead it produces

CreditClicks only, and only before the deal

Example account (fictional), generated by nForce

What it produces

The funnel set-up is quoted, pipeline by campaign is coming

Prices come from the price list. Items marked “in the plan” are included in the monthly plan.

Every price
What attribution produces
ItemPriceWhat it is
The funnel, wiredQuoted from your auditNaming and CRM source fields set up so every lead carries its campaign.
Pipeline by campaignComingMonthly: which campaigns and ads produced qualified pipeline, not just leads.
Impressions by companyComingDirectional only: LinkedIn's company report leaves about a fifth of impressions unattributed, so it is never proof that a given account saw an ad.
The rules it works to

Credit for clicks before the deal, never for views

From the standard every nForce build is held to.

Read the standard
  • A deal counts only if it came after the contact
  • Clicks only: views don't get credit
  • No “these accounts saw us” claim at account level: LinkedIn doesn't support it, so we won't sell it

Coming

The funnel set-up depends on your CRM and your naming history.

Start here

Start with a free audit

Add nForce to Claude, sign in with LinkedIn read-only, and type “audit my LinkedIn account”. The report is ready about three minutes after you answer its questions.